Textiles in France are going through a decisive period, marked by economic tensions and the changing expectations of consumers. While fast fashion continues to dominate the market, the made in France players are trying to stand out for quality and sustainability.
“The textile industry is on the verge of collapse.”
The economic difficulties encountered by textile players in France, with factory closings and job losses.
” French textiles were saved from luxury, but at what cost? »
French textile brands are trying to do it their products are more affordable. With the rapid growth of fast fashion, competitiveness issues are more than ever at the heart of concerns.
” There is a real French know-how to highlight. »
Fabrics made in France make their debut in mass distribution, despite an image of the products being too expensive. Some companies are reinventing their industrial processes to adapt to the needs of distributors, preserving their French identity.
“We have to guarantee the quality of our products.”
How some French textile companies are banking on the high end to stand out in a competitive market. These actors are facing the crisis by repositioning themselves in niche segments, preserving their know-how.
